Entrepreneurs see opportunity, turning lemons into lemonade. Managers see growth and risk, making ever better, faster, cheaper lemonade. Great companies retain both.
Many think big. Few change our worldview. Great thinkers reveal great insight. They find the hook.
For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.
Design covers a broad spectrum of intentions and methods, especially when applied to the equally amorphous term of innovation. Consider the origin stories of the practitioners to better understand their perspectives and capabilities. Biases from birth can last a lifetime.
Designers know that form follows function. Organization designers know that structure follows strategy. Don’t design your innovation function until you’ve agreed what it’s meant to achieve, and the essential organizing principles.
Check yourself before you wreck yourself. How ready are you to innovate, at what pace, and at what level of risk?
All successful growth models share these seven essential characteristics.