Build Foundations: Platform Design
Connecting coasts and continents, the modern era was built on universal platform design.
Innovation
It’s Not About Digital
Attend to the bits. But follow the waves.
Swim At Your Own Risk
This is a story about navigating dangerous waters in a changing world. Survivors test the waters. Swim at your own risk.
It’s better on the bottom
Platforms lay the foundation for larger, more comprehensive solutions. Design your platforms with these six unifying characteristics.
Strategic design commits an unnatural act
Human nature betrays design when we fall prey to thinking “inside-out”: product first, user second. Great design practices selfless objectivity, thinking “outside-in”. What are the principles to help you commit this unnatural act?
Roger Mader 