Great companies serve their customers’ interests as a first principle.
Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.
So looks after the customer?
Who looks after YOUR customer?
How does your company plan for the future? Rather than just conventional business strategy, add an integrated innovation strategy. Your best growth is balanced growth.
Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.
Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.