Find the Hook
Many think big. Few change our worldview. Great thinkers reveal great insight. They find the hook.
larry keeley
The Innovation that Launched a Thousand Ships
Want different? Think differently. To conceive the new, think like a designer. Pull from the future.
99% Perspiration
If you come to understand innovation as a rigorous process, you realize that repeatable success takes, as Edison characterized it, one percent inspiration and 99 percent perspiration.
Command the high ground
The Greek “stratēgos”, describes the “commander’s field of view.” Effective designers devise strategy to seek the high ground, survey the terrain, find the blind spots, and anticipate surprises.
Roger Mader 