An introduction to business for tech professionals. Don’t make a product. Make a difference.
How do we explore our known unknowns? In this final installment, you will conclude with the four quadrants of trend forecasting, to explore the intersections of possible futures. If the video is not appearing here please follow this link: https://www.youtube.com/watch?v=kEwGt91yo58
Part 2 in this series illustrate combined research methods to see new possibilities. Take several points of view. Explore the intersections. Bring a new perspective. “The future is already here. It’s just unevenly distributed.“ For video click: https://www.youtube-nocookie.com/embed/Rx0XxqIY0Rc
In this first in a three-part series, learn how science + fiction can show you how to anticipate future demand so you can be there first.
Learn from GE Aviation. Bring diverse thinkers into your design team. Unshackle your thinking from what YOU believe you do. Discover what your customers really NEED. Challenge convention. Redefine the problem to create a more valuable, disruptive platform innovation. If you have difficulty viewing this video, see it on youtube here.
Startup entrepreneurs face countless challenges to “thread the needle”—to hit the sweet spot to bring the right product to the right market at the right time. This is not about luck.
To bring the right product to the right market at the right time, startup entrepreneurs need to get hard, lean, and gritty
Boost your Return on Innovation: demonstrate the value of growth by design.
Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.