Attend to the bits. But follow the waves.
Design covers a broad spectrum of intentions and methods, especially when applied to the equally amorphous term of innovation. Consider the origin stories of the practitioners to better understand their perspectives and capabilities. Biases from birth can last a lifetime.
The Greek “stratēgos”, describes the “commander’s field of view.” Effective designers devise strategy to seek the high ground, survey the terrain, find the blind spots, and anticipate surprises.
Human nature betrays design when we fall prey to thinking “inside-out”: product first, user second. Great design practices selfless objectivity, thinking “outside-in”. What are the principles to help you commit this unnatural act?