Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
Attend to the bits. But follow the waves.
Great companies serve their customers’ interests as a first principle.
Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.
So looks after the customer?
Who looks after YOUR customer?
This is a story about navigating dangerous waters in a changing world. Survivors test the waters. Swim at your own risk.
Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.
How does your company plan for the future? Rather than just conventional business strategy, add an integrated innovation strategy. Your best growth is balanced growth.
Platforms lay the foundation for larger, more comprehensive solutions. Design your platforms with these six unifying characteristics.