How Does Purpose Propel Growth?

Sustainable growth demands only two things: innovation, executed with integrity. Innovation – discovering and designing new solutions to hard problems. Integrity – acting in a manner consistent with your vision, mission, and voice; from the Latin “integritās”, where words and actions are one. How do you innovate with integrity? Put your purpose into practice. My friend and colleague Michael Croton taught…

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Magician or Charlatan

Great companies serve their customers’ interests as a first principle.

Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.

So looks after the customer?

Who looks after YOUR customer?

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