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platform

Platforms Cultivate Ecosystems

Sunday 26 August, 2018Thursday 18 March, 2021

Fight your inner Steve Jobs. Build partnerships. Share the glory.

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Plan for And

Saturday 9 January, 2016Wednesday 10 March, 2021

How does your company plan for the future? Rather than just conventional business strategy, add an integrated innovation strategy. Your best growth is balanced growth.

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Beyond Innovation: Platforms

Sunday 9 March, 2014Sunday 7 February, 2016

Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.

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Lesson 8. Platforms place smart bets

Sunday 2 March, 2014Sunday 7 February, 2016

Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.

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Lesson 7. Platforms produce gravity

Sunday 23 February, 2014Sunday 7 February, 2016

Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.

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Lesson 6. Platforms fail forward

Sunday 16 February, 2014Monday 23 February, 2015

Richard Branson, much like Steve Jobs, made a virtue of failure. His high-profile successes overshadow the failures that taught him where and how to mine growth: fail fast, fail often, fail learning. Fail forward.

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Lesson 5. Platforms feel your pain

Sunday 9 February, 2014Sunday 22 February, 2015

Stop selling. Start probing.
Find your buyer’s true pain. Fix that.

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Lesson 4. Platforms host the party

Sunday 2 February, 2014Sunday 1 March, 2015

To build the platform everyone wants, plan the party everyone wants to attend. Then throw the doors wide open.

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Just don’t look down

Sunday 26 January, 2014Monday 23 February, 2015

Growth platforms support multiple innovations. Why just create a new solution when you can build the foundation for many?

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It’s better on the bottom

Sunday 19 January, 2014Tuesday 5 January, 2016

Platforms lay the foundation for larger, more comprehensive solutions. Design your platforms with these six unifying characteristics.

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About Roger Mader

Roger Mader

Roger Mader

Liberating minds and markets has done more to elevate the human condition than any prior act. My mission: help designers and strategists, students and business leaders make better solutions by making better decisions. Make Better.

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amazon Ampersand Apple Bill Gates Clayton Christensen doblin Ethnography find the future first IBM Innovation innovation strategy Interaction Design ixd larry keeley platform Push Pull risk and return Roger Mader Steve Jobs Strategy supply follows demand SVA thomas edison Virgin
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