For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.
All successful growth models share these seven essential characteristics.
If you come to understand innovation as a rigorous process, you realize that repeatable success takes, as Edison characterized it, one percent inspiration and 99 percent perspiration.
The Greek “stratēgos”, describes the “commander’s field of view.” Effective designers devise strategy to seek the high ground, survey the terrain, find the blind spots, and anticipate surprises.