How should your organization lead innovation? The answer isn’t black and white.
Change is scary. So we are programmed to ignore or deny the platform burning under out feet. Innovation threatens the status quo. Whether people resist overtly or subversively, expect a fight.
Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.
Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.