Beyond Innovation: Platforms
Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.
risk and return
Lesson 8. Platforms place smart bets
Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.
Lesson 7. Platforms produce gravity
Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.
Lesson 5. Platforms feel your pain
Stop selling. Start probing.
Find your buyer’s true pain. Fix that.
Lesson 4. Platforms host the party
To build the platform everyone wants, plan the party everyone wants to attend. Then throw the doors wide open.
Roger Mader 