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risk and return

Beyond Innovation: Platforms

Sunday 9 March, 2014Sunday 7 February, 2016

Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.

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Lesson 8. Platforms place smart bets

Sunday 2 March, 2014Sunday 7 February, 2016

Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.

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Lesson 7. Platforms produce gravity

Sunday 23 February, 2014Sunday 7 February, 2016

Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.

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Lesson 5. Platforms feel your pain

Sunday 9 February, 2014Sunday 22 February, 2015

Stop selling. Start probing.
Find your buyer’s true pain. Fix that.

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Lesson 4. Platforms host the party

Sunday 2 February, 2014Sunday 1 March, 2015

To build the platform everyone wants, plan the party everyone wants to attend. Then throw the doors wide open.

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About Roger Mader

Roger Mader

Roger Mader

Liberating minds and markets has done more to elevate the human condition than any prior act. My mission: help designers and strategists, students and business leaders make better solutions by making better decisions. Make Better.

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