Part 2 in this series illustrate combined research methods to see new possibilities. Take several points of view. Explore the intersections. Bring a new perspective. “The future is already here. It’s just unevenly distributed.“ For video click: https://www.youtube-nocookie.com/embed/Rx0XxqIY0Rc
In this first in a three-part series, learn how science + fiction can show you how to anticipate future demand so you can be there first.
Fight your inner Steve Jobs. Build partnerships. Share the glory.
Learn from GE Aviation. Bring diverse thinkers into your design team. Unshackle your thinking from what YOU believe you do. Discover what your customers really NEED. Challenge convention. Redefine the problem to create a more valuable, disruptive platform innovation. If you have difficulty viewing this video, see it on youtube here.
To get the culture you want, build the organization you deserve.
Purpose sets direction. Innovation propels growth. How do you build these into the culture of the organization? First – recognize that “culture” is an output, not an input. Culture emerges as an equal and opposite reaction to every action your organization takes.
The Greek “stratēgos”, describes the “commander’s field of view.” Effective designers devise strategy to seek the high ground, survey the terrain, find the blind spots, and anticipate surprises.
Human nature betrays design when we fall prey to thinking “inside-out”: product first, user second. Great design practices selfless objectivity, thinking “outside-in”. What are the principles to help you commit this unnatural act?