Find the Future First: New Perspectives
As William Gibson sagely observed, “The future is already here, it’s just unevenly distributed.” Learn where and how to find it.
Roger Mader
Find the Future First; Part 1 of 3
In this first in a three-part series, learn how science + fiction can show you how to anticipate future demand so you can be there first.
Platforms Cultivate Ecosystems
Fight your inner Steve Jobs. Build partnerships. Share the glory.
Platforms Challenge Conventional Wisdom
Learn from GE Aviation. Bring diverse thinkers into your design team. Unshackle your thinking from what YOU believe you do. Discover what your customers really NEED. Challenge convention. Redefine the problem to create a more valuable, disruptive platform innovation. If you have difficulty viewing this video, see it on youtube here.
Design to Align Your Organization
To get the culture you want, build the organization you deserve. Propel growth with purpose.
Want growth? Propel customer-centered innovation.
Purpose sets direction. Innovation propels growth. How do you build these into the culture of the organization? First – recognize that “culture” is an output, not an input. Culture emerges as an equal and opposite reaction to every action your organization takes.
Command the high ground
The Greek “stratēgos”, describes the “commander’s field of view.” Effective designers devise strategy to seek the high ground, survey the terrain, find the blind spots, and anticipate surprises.
Strategic design commits an unnatural act
Human nature betrays design when we fall prey to thinking “inside-out”: product first, user second. Great design practices selfless objectivity, thinking “outside-in”. What are the principles to help you commit this unnatural act?
Roger Mader 