Innovation Strategy in 8 Steps
CK Prahlahad challenged Tata’s Taj Hotel group to serve the bottom of the pyramid. Here’s the story of their innovation strategy in 8 steps.
innovation strategy
Aspire Higher
Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.
Plan for And
How does your company plan for the future? Rather than just conventional business strategy, add an integrated innovation strategy. Your best growth is balanced growth.
Lead Innovation Top Down and Outside-In
Stop putting out fires. Start innovating from the top-down, and outside-in.
Whose job is innovation, anyway?
How should your organization lead innovation? The answer isn’t black and white.
Roger Mader 