Find the Hook
Many think big. Few change our worldview. Great thinkers reveal great insight. They find the hook.
Alfred Chandler
Want growth? Propel customer-centered innovation.
Purpose sets direction. Innovation propels growth. How do you build these into the culture of the organization? First – recognize that “culture” is an output, not an input. Culture emerges as an equal and opposite reaction to every action your organization takes.
Strategic design commits an unnatural act
Human nature betrays design when we fall prey to thinking “inside-out”: product first, user second. Great design practices selfless objectivity, thinking “outside-in”. What are the principles to help you commit this unnatural act?
Roger Mader 