Learn from GE Aviation. Bring diverse thinkers into your design team. Unshackle your thinking from what YOU believe you do. Discover what your customers really NEED. Challenge convention. Redefine the problem to create a more valuable, disruptive platform innovation. If you have difficulty viewing this video, see it on youtube here.
Platforms set a foundation to spawn multiple innovations. Take these eight actions to push your innovation beyond products to platforms.
Stop selling. Start probing.
Find your buyer’s true pain. Fix that.