Design strategy depends on the simple yet elusive principle that supply must follow demand.
Avoid the fool’s quest; never build a solution without first deeply understanding the latent problem. Get in the users’ shoes and feel their visceral pain or frustration.
Too often the limbic attraction of sexy technologies allures investors and makers with the delusion that “if I build it, they will come”.
Design insurgent Michael Anton Dila (a MADman to some) advocates the same for platforms.
Root platforms within the curve of demand, drawing participants, partners and end users into it’s orbit with gravitational pull.
It’s worth a read, but this table neatly summarizes their 10 elements of polarity between push and pull platforms.
Stake your platforms on unserved needs, or risk Branson’s mistakes without Virgin’s offsetting successes.