Startup entrepreneurs face countless challenges to “thread the needle”—to hit the sweet spot to bring the right product to the right market at the right time. This is not about luck.
To bring the right product to the right market at the right time, startup entrepreneurs need to get hard, lean, and gritty
Survival as individuals made us a selfish beast. We wake and think of ourselves first, others second. Inbred narcissism plagues our relationships. But we can overcome our nature. Learn to put your customer first.
Humanity harnessed nature to elevate our condition and prepare for the fourth wave.
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
Design covers a broad spectrum of intentions and methods, especially when applied to the equally amorphous term of innovation. Consider the origin stories of the practitioners to better understand their perspectives and capabilities. Biases from birth can last a lifetime.
Designers know that form follows function. Organization designers know that structure follows strategy. Don’t design your innovation function until you’ve agreed what it’s meant to achieve, and the essential organizing principles.
Want different? Think differently. To conceive the new, think like a designer. Pull from the future.
Launching into innovation without preparation is like going on any journey ill-equipped. Starts out fun. Ends badly. And it may take another generation of leaders before you’re willing to risk a second run at innovation.
Check yourself before you wreck yourself. How ready are you to innovate, at what pace, and at what level of risk?