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Connect Hard

Sunday 11 February, 2018Monday 12 February, 2018

The best interaction design? The one they never saw coming.

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From Art to Science to Function

Tuesday 5 January, 2016Monday 1 February, 2016

For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.

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Lesson 8. Platforms place smart bets

Sunday 2 March, 2014Sunday 7 February, 2016

Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.

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Lesson 7. Platforms produce gravity

Sunday 23 February, 2014Sunday 7 February, 2016

Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.

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Lesson 6. Platforms fail forward

Sunday 16 February, 2014Monday 23 February, 2015

Richard Branson, much like Steve Jobs, made a virtue of failure. His high-profile successes overshadow the failures that taught him where and how to mine growth: fail fast, fail often, fail learning. Fail forward.

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Lesson 5. Platforms feel your pain

Sunday 9 February, 2014Sunday 22 February, 2015

Stop selling. Start probing.
Find your buyer’s true pain. Fix that.

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Lesson 4. Platforms host the party

Sunday 2 February, 2014Sunday 1 March, 2015

To build the platform everyone wants, plan the party everyone wants to attend. Then throw the doors wide open.

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About Roger Mader

Roger Mader

Roger Mader

Liberating minds and markets has done more to elevate the human condition than any prior act. My mission: help designers and strategists, students and business leaders make better solutions by making better decisions. Make Better.

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amazon Ampersand Apple Bill Gates Clayton Christensen doblin Ethnography find the future first IBM Innovation innovation strategy Interaction Design ixd larry keeley platform Push Pull risk and return Roger Mader Steve Jobs Strategy supply follows demand SVA thomas edison Virgin
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