The Five Waves
Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.
innovation design
Ignore Your Competitors
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
Connect Hard
The best interaction design? The one they never saw coming.
From Art to Science to Function
For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.
Lesson 8. Platforms place smart bets
Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.
Lesson 7. Platforms produce gravity
Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.
Lesson 6. Platforms fail forward
Richard Branson, much like Steve Jobs, made a virtue of failure. His high-profile successes overshadow the failures that taught him where and how to mine growth: fail fast, fail often, fail learning. Fail forward.
