Connect Hard
The best interaction design? The one they never saw coming.
innovation design
From Art to Science to Function
For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.
Lesson 8. Platforms place smart bets
Smart investors optimize returns by balancing risk. Spread your growth investments across a portfolio of possibilities. Consider this mix, across three horizons of risk & return.
Lesson 7. Platforms produce gravity
Growth strategy depends on the simple yet elusive principle that supply must follow demand. To add innovation as a growth platform, design within the demand curve. Pull in users, partners and participants with gravitational attraction.
Lesson 6. Platforms fail forward
Richard Branson, much like Steve Jobs, made a virtue of failure. His high-profile successes overshadow the failures that taught him where and how to mine growth: fail fast, fail often, fail learning. Fail forward.
Lesson 5. Platforms feel your pain
Stop selling. Start probing.
Find your buyer’s true pain. Fix that.
Lesson 4. Platforms host the party
To build the platform everyone wants, plan the party everyone wants to attend. Then throw the doors wide open.
