Strategy means making hard choices. Which of nine strategies serves you best?
CK Prahlahad challenged Tata’s Taj Hotel group to serve the bottom of the pyramid. Here’s the story of their innovation strategy in 8 steps.
Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.
How does your company plan for the future? Rather than just conventional business strategy, add an integrated innovation strategy. Your best growth is balanced growth.
For the past 60 years, corporate executives have increasingly sought to employ design methods to grow their businesses. IBM led the way. The next stage is underway – as design migrates from external expertise to internal function.
Design covers a broad spectrum of intentions and methods, especially when applied to the equally amorphous term of innovation. Consider the origin stories of the practitioners to better understand their perspectives and capabilities. Biases from birth can last a lifetime.