The Second Wave: Mathematics
As a second form of language, numbers allow us to understand our world and share that knowledge in a perfect symbology that transcends time
As a second form of language, numbers allow us to understand our world and share that knowledge in a perfect symbology that transcends time
Human ingenuity grants us boundless opportunity. Whether we apply it to the ongoing rise of our species, or fall, remains to be seen. Explore the first wave of social innovation—human language.
Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.
Entrepreneurs see opportunity, turning lemons into lemonade. Managers see growth and risk, making ever better, faster, cheaper lemonade. Great companies retain both.
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
With a single touch, the simplest and most natural actions and reactions reveal the timeless principles of IXD
How do you design an interaction for someone who can neither see these words, nor hear you speak them? Design for the extreme.
The best interaction design? The one they never saw coming.
Recraft or recapture the hungry, ambitious, aspirational leadership of your origin story.
Great societies moderate the impact of creative destruction, cushioning social upheaval while rewarding commercial innovation.
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