Attend to the bits. But follow the waves.
Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.
Purpose sets direction. Innovation propels growth. How do you build these into the culture of the organization? First – recognize that “culture” is an output, not an input. Culture emerges as an equal and opposite reaction to every action your organization takes.