CK Prahlahad challenged Tata’s Taj Hotel group to serve the bottom of the pyramid. Here’s the story of their innovation strategy in 8 steps.
Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.