The Fifth Wave: Free Markets
He who disdains the fall in infant mortality and the gradual disappearance of famines and plagues may cast the first stone upon the materialism of the economists.
~ Ludwig von Mises
growth agenda
The Fourth Wave: Freedom
From time immemorial, our forbears lived under the boot of another. A monarch, a chieftain, a sheik. All overlords take power by force, and impose authority by violence. Might makes wrong. #TimesUp!
The Third Wave: Taming Nature
Humanity harnessed nature to elevate our condition and prepare for the fourth wave.
The Five Waves
Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.
Ignore Your Competitors
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
Disruption or Destruction?
Great societies moderate the impact of creative destruction, cushioning social upheaval while rewarding commercial innovation.
How Does Purpose Propel Growth?
Sustainable growth demands only two things: innovation, executed with integrity. Just line up your four Ps.
Magician or Charlatan
Great companies serve their customers’ interests as a first principle.
Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.
So looks after the customer?
Who looks after YOUR customer?
Unlock Growth Top to Bottom
Unlock all the ways to grow. Whittle away at today’s processes for new efficiencies to grow the bottom line. AND apply the other operations strategies to drive top line growth.
Send in the Clowns
Map your market space. And quit clowning around.
Roger Mader 