The Five Waves

Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.

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Magician or Charlatan

Great companies serve their customers’ interests as a first principle.

Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.

So looks after the customer?

Who looks after YOUR customer?

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