The Five Waves

Human progress feels like slow, deliberate toil, a tale of dogged pursuit and aggravating setbacks. We fail to notice—or easily forget—that this is just the latest in successive historic waves of innovation. Catch the next wave.

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Magician or Charlatan

Great companies serve their customers’ interests as a first principle.

Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.

So looks after the customer?

Who looks after YOUR customer?

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Aspire Higher

Want market leading growth? You don’t need a benevolent dictator at the helm. You don’t need a Silicon Valley address. You don’t need high technology, and you don’t need magic. What you need is discipline. Follow these eight steps to embed robust innovation into your growth strategy.

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