As a second form of language, numbers allow us to understand our world and share that knowledge in a perfect symbology that transcends time
Why ignore your competitors? Because you outpace them by studying tomorrow’s customers.
Great societies moderate the impact of creative destruction, cushioning social upheaval while rewarding commercial innovation.
Attend to the bits. But follow the waves.
Great companies serve their customers’ interests as a first principle.
Too many executives serve owners as their primary duty. Labor unions put employees first. Community activists defend public interests.
So looks after the customer?
Who looks after YOUR customer?
Map your market space. And quit clowning around.
This is a story about navigating dangerous waters in a changing world. Survivors test the waters. Swim at your own risk.